Brand Manager

At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.

Do you dare to make an impact?

YOUR ROLE

• This position is designed to help develop and implement effective brand-building strategies across multiple touch points
  
• To reach out to our target audience and increase brand awareness and preference, usage and ultimately drive loyalty as part of the brand objectives
  
• Understand trades landscape and consumer for beauty care professional
  
• Support B2B and B2C; ie. Integrates marketing campaign, salon activation, product launches, agency and supplier management, integration with direct and indirect channel, ensure smooth execution in trade
  
• Support in working together Sales and Professional Partner Service (PPS) with trade in B2C marketing on BTL
  
• Lead execution of new product launches
  
• Lead activation with key brand campaigns and promotions for well-rounded integration – to deliver business growth
  
• Lead, direct and control marketing activities to meet business objectives, in compliance with brand go-to-market
  
• Maintain up-to-date brand map, positioning, pricing strategies, and market relevant information
  
• Analyze data and report on brand performance and growth
  
• Formulates marketing plan at the executive level
  
• Review and analyze industry, competition and market trends
  
• Monitor, analyze and evaluate market trends, consumer behavior and competitor activity to identify market opportunities; fine-tune marketing plans to meet changing markets and competitive conditions
  
• Liaise with other departments across the organization to ensure marketing activities are integrated, and align with regional or local business units to meet brand objectives
  
• Involved in setting of e-commerce with distributors 

YOUR SKILLS

• Candidate must possess at least a Bachelor’s Degree in Marketing, Business Management or related business discipline
  
• Fluent in written and spoken English
  
• Minimum 5 years solid marketing management experience
  
• Experience working in B2B in FMCG/Beauty/Pharmaceutical/related industry
  
• Strong analytical skills, problem solving skills, resourceful and result-oriented

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to gender, origin, culture, mindset, generation, disability, religion and sexual orientation.