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CAN, Mississauga, Henkel Consumer Brands

Senior Shopper Marketing and eCommerce Manager

At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.

Do you dare to make an impact?

YOUR ROLE

  • Leads the development and oversees execution of differentiated Shopper Marketing programs grounded in brand, consumer, shopper, and retailer insights o Develop strategy and execute custom retail marketing programs tied to overarching Henkel Laundry and Home Care action plan goals, with a focus on sustainability
  • Support the launch of national innovation through insights-driven customer-specific shopper marketing programs
  • Management of in-store tactics with retailer teams and agencies
  • Analyzes results and recommends program changes to improve the effectiveness of Shopper Marketing campaigns
  • Completes on-going analysis of retailer capabilities, competitive programs, and pertinent in-market trends across the industry
  • Actively collaborates with Marketing, Sales, Sales Strategy and other functional leads to support program execution and identify opportunities for growth / build selling stories. o Manages annual shopper marketing budget with brand partners and sales team leads to maximize ROI
  • Manages external relationships with creative agencies, shopper marketing agencies, retailer teams and merchandising partners
  • Engages with agencies to lead agency briefing and creative development aligned with key brand messages
  • Contributes in strategic partnership meetings with key customers to develop and manage annual shopper marketing calendar of programs
  • Supports the acceleration of eCommerce growth through strategic customer plans tied to overarching Henkel focus areas
  • Work with brand, sales and global teams to build winning consumer promotion strategy to convert consumers, this includes traditional coupon vehicles (FSI, dFSI) as well as digital omni vehicles
  • Leverage external local and global agencies to deliver on eCommerce priorities (content management, digital media partnerships, etc)
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YOUR SKILLS

  • Previous Shopper Marketing Experience working with external agencies
  • eCommerce and OMNI channel experience, an asset
  • Strategic mindset and out-of-the-box thinker
  • Ability to contribute, influence and work effectively in a cross-functional matrix organization
  • Solid presentation skills to lead retailer and agency meetings
  • University or College Degree

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel's request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.

All employees applying for an internal position must have a discussion with his/her manager about their interest in a job posting opportunity. The discussion will not preclude the employee from interviewing if their skills meet the job requirements.

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity and expression, and other legally protected characteristics.

JOB ID: 22042954
Contract & Job type: Full Time, Regular
Contact information for application-related questions: talent.acquisition@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply Now" button below. Applications sent via e-mail will not be accepted.
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Health, Disability & Life Insurance
Health, Disability & Life Insurance Vacation / Paid Time Off
Vacation / Paid Time Off Savings Plan Matching
Savings Plan Matching Flexible Work Policy
Flexible Work Policy Performance Bonus Incentives
Performance Bonus Incentives Paid Parental Leave & Childcare Benefits
Paid Parental Leave & Childcare Benefits Wellness Programs
Wellness Programs Tuition Reimbursement & Student Loan Aid
Tuition Reimbursement & Student Loan Aid International Career Opportunities
International Career Opportunities Employee Recognition Programs
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