At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.
Do you dare to make an impact?
YOUR ROLE
- BGC on social media (80%):
- Understand product portfolio, positioning and benefit, incl. PPS expertise by connecting different functions in HCB.
- Understand consumer needs and occasions about hair.
- In charge of the quality of brand generated content on touch points like official accounts, CRM (美发学院, Qiwei, WeChat group). Be the owner of BGC strategy, creative, production and adoption with support from agencies.
- PGC content quality gate keeper (20%):
- Build PGC strategy and framework by KOL tier and social platforms
- Brief KOL on different social platforms on content perspective to ensure brand image consistence and precise product message.
- Review and audit PGC by KOL
