Senior E-Shop Brand Manager ‏(d/f/m)

At Henkel, you can be a game changer and craft your career. Unleash your entrepreneurial spirit by bringing your ideas to life within a global team. Our leading brands and technologies, along with our high-performing businesses will provide you with countless opportunities to develop your skills and explore new paths. Your career at Henkel will contribute to a more sustainable future, while you grow within our vibrant, diverse culture of trust and belonging. If you're up for challenging the status quo, join our team of pioneers and make your mark on the future with us.

Do you dare to make an impact?

YOUR ROLE

• Lead our Business-to Business (B2B) Eshop marketing activities, including content, online merchandising, promotions, feature set/UX and their execution
  
• Contribution to strategic positioning of our B2B Eshop in line with customer, brand, sales organization
• Understand and follow up on the changes in the market, customers, and competitors in scope of B2B e-shop planning and control
•  Collaborate on translating brand strategies into B2B ecommerce relevant campaigns.
• Plan online content management
• Drive sales, conversion, site optimization and work towards B2B ecommerce KPIs
• Design, develop and implement onsite marketing campaigns and promotions
• Collaborate on the creation of a promotional report to be shared with stakeholders
• Collect insights and learnings in ongoing business in different markets to develop new products, features and mechanics for B2B e-shop
• Work closely with global e-shop team and DX on technical enhancement priorities
• Analyze market, customer needs and competitors via surveys, direct feedback, and other methods, to set benchmarks and create new features
• Ensure B2B shop benefits customers, sales force, and brand equity

YOUR SKILLS

• Bachelor’s or Master’s Business Administration, Marketing, Ecommerce or Digital Marketing
• 5 years of experience in a in a similar position
• You’ve already worked in Ecommerce within the Consumer Goods industry (Ideally Beauty or Professional Hair) or in a Business industry
• Used to MS Office programs as part of your daily work life, especially Excel, PowerPoint and Teams
• You can demonstrate your passion for you Ecommerce and Digital Marketing
• Strong commercial mindset and adaptability to identify opportunities and to generate value
  
• Proven track record of successfully commercializing strategic initiatives
• Great communicator with strong presentation skills who brings people together helping them focus on the right target
  
• Fluent English skills, German is a plus
• Fixed contract for 2 years

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to gender, origin, culture, mindset, generation, disability, religion and sexual orientation.