United States, Westlake, OH, Adhesive Technologies

Brand Manager

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?


  • Have a deep understanding of our brand charters and be stewards of the brands.
  • Build consumer awareness, generate trial, increase distribution and drive sales by developing effective and holistic go to market strategies.
  • Participate & steer cross functional team in executing all marketing tactics across the plan.
  • Develop Email Marketing Communication streams & manage CRM databases.
  • Work with Sr. Brand Managers to develop communication campaigns for each brand and work closely with agencies to execute.
  • Develop marketing concepts for new item launches to clearly define the end-user insight, the unique product positioning and the reason to believe.
  • Steer the brand execution across all touchpoints including e-commerce, brand websites, in-store, trade shows etc.
  • Build brand presence on shelf by owning the packaging concept development and execution.
  • Create consistency in the brands by defining brand and packaging guidelines.
  • Create content strategies across brands that are relevant to our target audience, and valuable to our customers, and work with partners to execute in a timely manner.
  • Track, measure and report progress on key strategic initiatives outlined by the business.
  • Collaborate with internal departments (i.e., graphics, digital) and developing/maintaining relationships with external agencies.
  • Develop and confidently present on brand strategies to customers and internal leadership teams.
  • Learn about and participate in the company culture by attending meetings, training and development sessions.
  •  Uphold and promote Henkel’s visions and values.


  • Bachelor's Degree preferred. 
  • Brand management
  • Content management
  • Marketing communication
  • Email Marketing
  • CRM/ Database management
  • Advertisement
  • Communication
  • Online marketing
  • Digital transformation
  • Leadership
  • Coordination
  • Creativity
  • Persuasion
  • Presentation

The salary for this role is $75,000.00 - $95,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position.  We may ultimately pay more or less than the posted range and this range.  This salary range may also be modified in the future.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel's request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.

All employees applying for an internal position must have a discussion with his/her manager about their interest in a job posting opportunity. The discussion will not preclude the employee from interviewing if their skills meet the job requirements.

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity and expression, and other legally protected characteristics.

JOB ID: 23054885
Contract & Job type: Full Time, Regular
Contact information for application-related questions: 1-866-836-7067
Health, Disability & Life Insurance
Health, Disability & Life Insurance Vacation / Paid Time Off
Vacation / Paid Time Off 401k Matching
401k Matching Flexible Work Policy
Flexible Work Policy Performance Bonus Incentives
Performance Bonus Incentives Paid Parental Leave & Childcare Benefits
Paid Parental Leave & Childcare Benefits Wellness Programs
Wellness Programs Tuition Reimbursement & Student Loan Aid
Tuition Reimbursement & Student Loan Aid International Career Opportunities
International Career Opportunities Employee Recognition Programs
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